Some web site owners don’t like the way their web sites’ appearances are edited and contents are altered by Orlando SEO firms. They always fear that SEO firms will deface the pleasant appearances of their web sites. Some unscrupulous SEO firms take advantage of this inhibition. They promise better ranking without meddling with the existing web pages.
This is one more blatant lie. For a true search engine optimization, one has to work on the main existing web pages of a web site. In the recent past, doorway pages, page redirection/cloaking, hidden text and links, participation in link farms were in use to secure better search engine ranking without flirting with web pages.
But improved algorithm of search engines can now detect these ploys. Those sites using these improper methods can be banned from the search engine listings. So, play safe and gain more!
Ethical search engine optimization saves your web site from the risks of getting penalized by the search engines. Honest search engine optimization involves massive amount of labor. It is time-consuming and therefore expensive, but it pays off in the long run.